PHIL JONES: SOCIAL MEDIA STRATEGY AND CONTENT THEME
CASE STUDY
Brand Definition
Phil Jones is a professional English football player who plays for Premier League team Manchester United and England national team. As a young promising player, legendary player,Sir Bobby Charlton, formerly said that Phil Jones reminded him of one of the greatest English players of all time, Duncan Edwards.
The Project
Felicity Digital created a full bespoke strategy for Mr. Jones on Social Media including bespoke platform design and content strategy. Taking advantage of the platforms customization options, Felicity created for Mr. Jones that unique sites to any other account with exclusive cover photos and background pictures.
Social Media and Website Creation
Unique Content Creation
Bespoke content creation is a core value of Felicity’s service. For Mr. Phil Jones, we challenge ourselves to create the innovative content that is rarely seen among players’ channels. Taking into consideration of player’s characteristics, Manchester United’s legacy, demographics of the player’s fan base, and significance of specific games and events, we have designed pictures and videos on pre-game, career milestone, special events, fans contests, match statistics, and many more, and many of these are distinctive in the players circle – illustrating the essence of bespoke content design.
Video Content Creation
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