URBAN JÜRGENSEN: DIGITAL STRATEGY AND CONTENT THEME

CASE STUDY

Brand Definition

Urban Jürgensen signifies watches that are out of the ordinary. Behind this name stand over 240 years of the watchmaker’s tradition. The company, founded in 1773, has always cultivated a policy of maximum quality in the art of horology. Particular efforts have been directed at technical perfection in the movement combined with artistically designed cases of classical elegance.

The Project

Since on taking the mandate of Urban Jurgensen, Felicity has designed and crafted a bespoke digital content theme for Urban Jurgensen that would portray the brand’s unique legacy, unparalleled craftsmanship, and classic and timeless design. More importantly, in order to build the bridge with the millennials, Felicity also carries out a co-branded travel-theme digital campaign to convey the experience of luxury through travel. Thus, the digital presence reflects the elegant design and timeless tradition with an emphasis on product, while allowing for more dynamic and luxrious content for different customer groups.

With a strategy also focused on event activation, the bespoke theme has actively brought the brand’s offline events online and provides a great user experience on following the brand’s participation in some of the most important watch events on digital.