The Begining

Vape Royalty was started by vaping enthusiasts who genuinely loved vaping back before vaping was even a common word as it is today. The founders saw a huge need in the vape industry for an online vape store that ships worldwide and that provides bargain prices on premium eliquids and vape products. Understanding the main concerns we as consumers have with online shopping creates a better website and better online business.

Brand Definition

Vape Royalty is a one-stop online vape shop created by vape enthusiasts, for vape enthusiasts. Offering an industry leading selection of vaporizers (electronic cigarettes), e-liquids, and accessories, the company prides itself in only offering 100% genuine products for the lowest price possible. As an online e-cig store, Vape Royalty’s goal is to offer a large variety of vape products and to be a place where customers can find the most popular e-cigarette brands and vaping products, all in one place, all at affordable prices. Working closely with the vape industries hottest e-cigarette manufactures and purchase in high volume, the company receives all of the latest vape gear before anyone else and are able to offer these high-quality e-cig products to their customers first and at a price they can afford.

Design And Development

After holding extensive discussions with the EVRYTHNG team, Felicity Digital’s team devised a diverse set of social media templates for every purpose based on their existing brand guideline, which was altered and extended upon based on the new requirements and challenges. All the essential elements of EVRYTHNG’s brand guidelines were retained to trigger and maintain recognition without sacrificing attention. The redesign of the EVRYTHNG website experience followed, with an extensive focus on the delivery of a great deal of information in a visual yet effective way through the use of relevant animations, diagrams and images. A drastically different design from the previous iteration of the website, the new website placed heavy emphasis on clarity and simplicity. With the finalization of each page, the new website moved into the development phase, and was completed before long.

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