Design

Making an Effective Landing Page

A landing page is a dedicated web page, often called a squeeze or splash page, designed to collect your visitor’s data through a lead capture form. You can even use a landing page to give away a free e-book, or highlight a webinar or course in exchange for your audience signing…

Making A Logo That Works

There’s a great deal more to crafting a brand’s visual identity than just placing a name in a square and calling it a day. A logo is typically a company’s first impression in a potential customer’s head, one that can impact brand perception, purchase decisions and overall attitude toward the…

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